The co-founder who keeps it real!

Grace isn’t just the inspiration behind this brand — she’s the reason it exists in the form it does...

Skincare-obsessed from an early age, Grace was the kind of teenager who read ingredient lists, got excited about new launches, and took her routine seriously.

She knew what she wanted her skin to feel like. She just couldn’t find products that delivered it — without also drying her out, breaking her out, or treating her like she was thirty-five.

Grace tests every formula. She pushes back when things feel wrong. She calls out textures don't feel right, scents that didn’t land, products that felt like they were made for someone else. Her instincts — honest, unfiltered and completely unimpressed by marketing speak — shapes every single product.

Grace wanted to the products to make her feel empowered and confident.

If Grace wouldn’t reach for it daily, it didn’t make the cut.