About glowology

It started with a problem no one was solving

Michelle had spent years in the world of skincare — formulating, building and co-founding anti-ageing brands, understanding exactly what makes a product perform at the highest level.

But at home, she kept running into the same frustrating cycle. Her daughter Grace was interested in skincare — genuinely obsessed. She'd watch every tutorial, build up a little routine she was excited about. And Michelle would pick up the products, look at the formulas, and wince.

Harsh acids. Heavy actives. Ingredients that had no business being on a teenager's skin — wrapped up in packaging that was clearly designed to appeal to teens, with formulas that absolutely weren't.

The products Grace wanted were speaking her language on the outside — the colours, the branding, the vibes. But inside the bottle? Adult anti-ageing formulas.

Ingredients designed for a completely different skin type, a different set of concerns, a different age.

“Teen skin doesn’t need to be fixed. It just needs to be understood.” 

Michelle wasn't the first mum to notice this. But she was probably the first to be in a position to actually do something about it.

In 2025 following a tough time as a family, Grace and Michelle decided to put their heads together to think about which brands and products Grace and her friends genuinely loved beyond the packaging. Spending months trying and testing, the journey began with one single sku; Gracie Gloww Up under eye patches. 

glowology was born.

YOUR SKIN. YOUR GLOW. YOUR RULES.