Meet Michelle

The entrepreneur who’s done this before.

The ex co-founder of cult51 anti-ageing skincare brand — Michelle has spent her career understanding skin science, working with expert formulation chemists and building products that genuinely perform.

She knows what good skincare looks like. She knows the difference between an ingredient that’s in a formula because it works, and one that’s there because it looks impressive on the label. And she knows how to build products that are both gentle and genuinely effective — because she’s done it before, just for a very different demographic.

The frustration of watching teen skincare get it so wrong — aesthetically brilliant, scientifically careless — was something she couldn’t let go.

She had the expertise to fix it. Grace gave her the reason to.

“I’d spent years creating for women who wanted to turn back the clock. The irony of not being able to find something appropriate for my own daughter’s skin was not lost on me.”

— Michelle, Co-Founder, single Mum of three -